GINA CALVERT
Ghostwriter & Editor

WORD ENGINEERING FOR LEADERS WITH SOMETHING TO SAY.

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Ghostwriting for SaaS Founders

I help SaaS founders, executives, and CMOs turn their ideas into clear, compelling messaging that speaks to buyers.

Traditional brand content is getting drowned out. Algorithms now elevate POV thinking over corporate posts full of stats, solutions, and polished messaging. In other words: founder voice travels farther than brand voice.

The problem is, most founders and executives don’t have the time, language, or altitude-shifting ability to translate their thinking into something the market can absorb.

With 15+ years writing for SaaS platforms across multiple verticals (AI HR tech, People Analytics, nonprofit fundraising, event registration, AI lending fraud prevention, and more), I specialize in high-authority content that amplifies:

credibility
visibility
investor confidence
category leadership
internal clarity

Who I work with:

Seed → Series C SaaS founders and CMOs who need a senior-level writing partner to translate complex ideas, product strategy, and vision into content that builds authority and drives action.

Founders are brilliant thinkers but does their genius translate to the prospects who need it most? This short free course closes that gap with a messaging system designed to prevent stalled deals without disrupting thought leadership momentum.

EXPLORE THE COURSE

What I do best:

Executive ghostwriting
High-converting educational email courses
Long-form thought leadership (1,000–1,500 words)
Founder voice development
Product narrative & positioning
LinkedIn authority content
Messaging frameworks

“Gina is a great writer! Whether I am editing something she has written for me or she is editing some original work of mine, she really adds value to the content without trying to totally change what I am trying to say ... that's a special talent not all writers have. She is easy to work with and is always right on with her edits.”

(Jeff Hook, SaaS Consultant)