GINA CALVERT
GINA CALVERT
Executive Ghostwriter
& Messaging Strategist
WORD ENGINEERING FOR LEADERS WITH SOMETHING TO SAY
Why your ideas disappear, what you’re missing out
on, and how to map your scattered expertise into
a recognizable body of work.
Right now, do your most brilliant, hard-won insights live in a digital graveyard of old LinkedIn posts, half-finished Google Docs, Apple Notes, old presentations, buried Notion pages, and AI chats?
If you follow the generic advice that treats your thoughts as disposable pieces of content, they’ll never get the chance to add up to anything.
One day you may wonder, what was it all for?
The End of Disposable Content reveals a way off the merry-go-round of content creation.
In this mini-course/digital book (you choose), you'll learn:
• Why traditional content creation is failing you
• The fallacy behind volume posting
• How to find the clarity, meaning, and shape of what you know
• What your favorite author can teach you about finding your lane
• How a recognizable body of work positions your expertise for preservation and monetization
• An exercise for mapping out your core thesis in minutes
Select Writing Samples
One Model Asset
Shift Happens: Get Ahead of HR's AI Reckoning
Executive content translating complex AI leadership concepts for CHROs to prepare their workforce and data for the coming shift. The asset was the centerpiece of a major campaign.
The team contributed in conception, topics, and some writing, but I was a contributor and managing editor.
One Model Blogpost
Leading Through AI Anxiety
How HR leaders grappling with AI mandates and concerns can lead through anxieties about its broader impact on work, society, and the next generation.
This blogpost was part of an AI campaign, written to expand on a concept that wasn't covered in the eBook, in light of alarming headlines.
Vision2 Survey Report
2023 Annual Report on Stewardship
Comprehensive print report on church generosity and stewardship survey findings.
I assisted with survey questions, my manager analyzed all data, I compiled all findings and designed the report.
One Model Website Copy
Whitepapers page
I wrote or edited much of the copy for this website, many of the whitepapers on this page, and all of the blurbs for those assets.
Lucky Tamm Digital
Marketing Case Study
Yearout Energy Customer Story
I interviewed the agency's client and wrote the study.
Point Predictive
Case Study
MidAtlantic Finance
Company Customer Story
I wrote this study from a recorded conversation.