GINA CALVERT
Select Writing Samples
One Model Asset
Shift Happens: Get Ahead of HR's AI Reckoning
Executive content translating complex AI leadership concepts for CHROs to prepare their workforce and data for the coming shift. The asset was the centerpiece of a major campaign.
The team contributed in conception, topics, and some writing, but I was a contributor and managing editor.
One Model Blogpost
Leading Through AI Anxiety
How HR leaders grappling with AI mandates and concerns can lead through anxieties about its broader impact on work, society, and the next generation.
This blogpost was part of an AI campaign, written to expand on a concept that wasn't covered in the eBook, in light of alarming headlines.
Vision2 Survey Report
2023 Annual Report on Stewardship
Comprehensive print report on church generosity and stewardship survey findings.
I assisted with survey questions, my manager analyzed all data, I compiled all findings and designed the report.
One Model Website Copy
Whitepapers page
I wrote or edited much of the copy for this website, many of the whitepapers on this page, and all of the blurbs for those assets.
Lucky Tamm Digital
Marketing Case Study
Yearout Energy Customer Story
I interviewed the agency's client and wrote the study.
Point Predictive
Case Study
MidAtlantic Finance
Company Customer Story
I wrote this study from a recorded conversation.